- Product: Kartra
- Creator: Andy Jenkins & Mike Filsaime
- Official Website: >> Just Click Here
- Rating: 98%
We live in a digital age and most of the business operations have gone online. Managing business activities manually involved a lot of paperwork and was prone to several errors, and that is why modern day businesses are opting for the internet based management systems. Due to the increased demand for such platforms, it is no surprise to see several internet personalities coming up with software and online platforms that can help businesses to centralize their operations and make them more efficient as well. With the several software up for grabs, you might be overwhelmed when selecting a suitable one for your business. Today we are going to review one of the most popular eMarketing platforms on the web today and see whether it is worth a try or just wack. Read below;
Introducing Kartra.
Kartra is an eMarketing platform developed by Mike Filsaime and Andy Jenkins. The owners claim that Kartra will be a game changer due to its unique combination of essential marketing and eCommerce tools all under one software to help centralize your business operations. The software will be officially launched on 21st March 2018 and there has been a lot of anticipating prior to its launch as it looks like a really good bargain outside.
The development of Kartra can be traced back to the need for the founders to come up with their own eMarketing solution to help with their online businesses. Luckily, these individuals decided to be a bit generous with the software and make it available to us as well. To ascertain on how well this software is, the founders began using it for their own entities while it was still in the alpha phase. They decided to bite the bullet and face most of the development challenges with their own business and then add some essential features along the way to make it even better.
How Does Kartra Work?
Kartra is a blend of several online marketing functions and it is prudent to understand how these features work for to judge this software and decide whether it is good for your business or not. Remember that this software is not a shopping cart system, but one that entails other things such as email marketing, web hosting, business management platform and list building, perfect for marketers. All these functions are coordinated in a goal-oriented manner which is one thing that makes it different from many online platforms. I will take you through some of the parts of this software to help you understand further;
The Kartra Dashboard.
This is the first page you will come across when you log in to your account. It showcases most of the important Kartra functions and gives you a perfect place to navigate through most of the other sections of kartra. On your top right corner, you will see a silhouette icon and you can use it to change your administrator profile, something that should be done first as it sets the pace for the whole software.
You will be able to access several features on the left-hand side and it is not necessary for you to set them up immediately since they may take some time and require careful deliberations. Out of the list of features, here are some of the vital that will help you to reap the most benefits out of this software;
Create A Product.
This function gives you the ability to add your existing products. It also allows you to keep tabs on your sales and analytics while giving you an option of adding affiliates to help sell your products. You can select which affiliates get to promote which products and how much they get for each sale. The software is connected to a Kartra marketplace where you can choose to promote your products rather than struggling to search for affiliates on the web.
My Campaigns.
This tab allows you to set up email lists, email campaigns and tags for individuals on your lists. These tags allow you to automate your campaigns making them easier to manage and control.
My Pages.
This function allows you to build up a fully working page. You do not have to go through the process of building pages using other platforms when using Kartra for your business. You can also come up with lead generation pages to hold your multimedia content.
My Forms.
This feature allows you to integrate your leads into a database. You are required to instruct Kartra on what functions it needs to perform and it will designate leads to lists, and automatically tag them among other things.
My Memberships.
This gives you the ability to come up with a customized website with varying membership levels and different content for each of these levels. You can be able to talk to the users through comments, come up with a unique helpdesk and upload content to your members.
My Videos.
This is a unique in-house video hosting ability offered by Kartra. You are not required to hold a membership website to post videos for people to see. Under this function, you can come up with flexible videos with customized features for watchers. You can easily add the videos posted under this section to you membership portals in the previous section.
My Helpdesks.
They allow your customers to reach out to you in case they are experiencing any trouble with your platforms or products. This feature does not limit you to coming up with several helpdesks to respond to tickets but also allow you to come up with chats, calls and have responses to common problems at the ready. Aside from that you can add a bank of information regarding your product to allow customers to browse through them first and check out solutions to common problems before opting to file a ticket.
My Affiliate Promotions.
Aside from finding affiliates to help promote your products, you could become a marketer and help to sell the products developed by other Kartra users for some commision. Using this part, you can browse through some of the products you are interested in and apply as an affiliate marketer. You can then track all your promotions and see which ones are generating the most revenue.
Complete Analytics.
For an extensive review of all the mentioned features, you can always look at the comprehensive analytics in every section and see which pages are being checked out more often and which ones are lagging behind among others.
How Much Does It Cost?
Before we talk about the cost, it is important to view the money you will be required to pay for Kartra as an investment. There are four plans for you to choose depending on your business needs and they all come at a different price. Here are the Kartra pricing plans;
- Starter plan – $89 per month
- Silver plan – $199 per month
- Gold plan – $299 per month
- Platinum plan – $499 per month.
The number of leads offered in each plan and features one has access to differs with the platinum plan offering up to 50,000 leads.However, there are lots of coupons available on the web and you could use them to purchase any of these plans at a lower price.
What Makes It Different From Other Similar Software?
Kartra is regarded as the difference and there are many reasons why this product is unique in the market. First, most of the products you will come across are specialized in either email marketing, lead generation or affiliate marketing among others. The ones that try to blend these marketing functions will put together two or more functions and then leave out the rest. Well, Kartra is different as it serves as your one-stop shop for keeping your online venture up and running. It works differently as it was mentioned before with it being more goal oriented as opposed to being task oriented.
What does it mean to be goal oriented?
It simply means that this software expects you to think in reverse, as in try to look at what you are trying to attain and not the initial steps for doing that. For instance, imagine that you want to come up with a landing page that will help you to convert traffic into subscribers. That is what you want to accomplish, right? Now look at at the goal which is converting a lead and wonder what is the final step in the entire process. There are several possibilities to this one but a common one is that you will expect your subscribers to sign everything off by seeing a thank you page, which may be the end product of the entire process.
Now Kartra expects you to do things differently and come up with the Thank you page first. This is an example of working in a goal-oriented manner as you will think of designing this page and then work backwards all the way to the first page.
Benefits Of Kartra.
Seamless Connection.
For the growth of any business, it is important to have a smooth connection between the different functions. Kartra is the technology that runs your entire business and will help you to grow it. It connects all the aspects of your venture and keeps you informed on the performance status and so much more.
Training.
You do not have to worry about using Kartra as the official website contains a lot of information on how you can use the software for your business. This information is in form of text and explainer videos to illustrate what is being explained for better understanding.
Price.
Looking at the cost of some of the plans offered by Kartra, it is evident that you are getting good value for your money. Very few platforms on the internet can offer all the functions offered by Kartra, integrated into one platform and at the quoted price. I would say that Kartra is a really amazing bargain at the quoted price.
Detailed Analytics.
It is evident that running an online business requires a proactive and real-time analytic tool that will help you to monitor progress and make changes to areas that are not performing up to the expected standards. Kartra has a detailed analytics section that gives you complete view of how your online ventures are performing.
Amazing Templates.
When creating your marketing pages, you do not have to start from scratch or look on the internet templates as Kartra offers some gorgeous ones that will help you come up with professional pages for your online venture.
Perfect For Monetary Transactions.
Kartra contains some amazing eCommerce tools for coming up with new subscriptions, creating free trials and setting up payment plans that allow people to pay for your products, while also allowing for asymmetrical billing.
Downsides Of Kartra.
With so much to offer, it is very hard to pinpoint some of the downsides of this software. However here are a few;
Pricing.
While the pricing of the plans is great, there is a little problem with the subscription for some businesses. The monthly payment is not favorable, especially for online businesses that endure some dips in revenues accrued over some time. It would have been perfect if the owners would have quoted a one-off price for the software as opposed to the monthly subscriptions.
Integration Process.
It is evident that Kartra is a great platform for running your online business. However, the integration process has not been clearly spelled out and some businesses using other software may find it hard to integrate into Kartra and start enjoying the benefits.
Conclusion.
Kartra is a detailed software with several amazing features that cannot be all mentioned here. What has been highlighted here is just a scratch of what it offers and honestly, very few online platforms can beat what it offers. It is an online’s entrepreneur’s dream to have a single dashboard where they can manage all their online ventures and help initiate some of them without having to struggle to deal with several tools. This tool is Kartra and I believe that it will help so many online entrepreneurs to improve their operations and generate more revenue. While the price is seen to be a limiting factor, especially for small ventures that wish to get the most out of the elite plans, there is always an option of starting out from the basic plan and then scale up as the revenues grow.
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